Winner of the
Winter Experience Sölden 2022

2,800 metres above sea level

At full speed through the Tyrolean Alps

On 21st March, the time had finally come: at the Hyundai Winter Experience, participants were able to push three Hyundai models to their limits in the breathtaking winter landscape of Sölden, Austria.

But before they could hit the slopes, all participants received a briefing course on the special weather conditions and driving rules in the glaciers of Sölden. Makes sense, because speeding down the snowy landscapes of the Tyrolean Alps at 2,800 metres above sea level is not something you do every day. The Hyundai top models Tucson, Santa Fe and IONIQ5 were offered for this experience, and equipped with Hankook performance tyres. This ensured a safe drive with reliable grip.

A special experience beyond mobility:
Driving Emotion.

Florian, Winner of the 1st prize

“The event was really a unique experience. Simply impressive to test the Hankook winter tyres on ice and snow and to drive the highest road in the EU with Hyundai models at 2,800 metres.”